Insights
Raising Capital

How To Create A Killer Equity Crowdfunding Pitch - Step 1: Your Idea

“So much more than ideas in your head…”

This is the first in a ten-part series which addresses the steps you need to take in order to create an eye-catching equity crowdfunding campaign on GrowthFunders. You can find out more about the coming posts at the end of this one.

Being an entrepreneur is exciting. Your mind can create anything. A thousand ideas a minute. That’s exactly the way it should be. The more ideas you have, the more potential leads you have to sort through.

The more you can learn about which ones work and which ones really, really don’t. Although the majority of them will probably be ones even you’ll forget in no time, somewhere in there, amongst the rubbish, there’ll be something. You’ll know straight away that this is it - the big idea. That’s great, but that’s still all it is.

What’s my idea worth?

As an idea, not much, unfortunately. Anyone can have an idea, be it “ok”, “good”, or even “great”. But that’s not the point; it’s what you do with it that counts. How well you can execute the transformation of an idea into a potentially highly-successful business.

Do you have the skills to translate imagination to action? It is this conversion which will start to indicate how much potential for success your idea even has. Some ideas are easy to take forward and create an investor-ready pitch, but some ideas never get past being dreams.

Don’t get me wrong...

I’m not telling you dreams are bad things to have. It’s ok to dream big. Dream outrageous, but just don’t get carried away. It’s still only the beginning. Before the beginning, even. There’s still a long way to go and lot of hard work ahead:

“Hopefully you [...] understand the value of letting yourself dream big dreams and appreciate that this is a powerful tool only when you follow it through, building and developing those dreams.” - Jon Gillespie-Brown

Do you have what it takes?

Perhaps you’ve been left wondering if you’re really an entrepreneur. If you have the drive and determination to succeed in building a business, then you’re already on your way. Do you have the skills as well as the initial idea?

I need some help

On our website you’ll find a number of people and businesses we have collaborated with. These partners offer invaluable services which could help you with any stage of your pitch process. Simply visit our Community page to find a great solution to your problem.

GrowthFunders: getting you started

If you’re looking to raise growth capital for your business, you’ll no doubt already know how difficult it can be. Spending time away from your business, travelling up and down the country to meet face-to-face with potential investors, can often be time-consuming and ultimately fruitless. Finding the right platform from which to pitch to many investors, all at once, is a great solution. GrowthFunders, the online equity-crowdfunding and co-investment platform, is the right one. Now, what do you need in order to make your pitch the best it can be?

  1. Your Idea

  2. Using Social Media

  3. Your Team

  4. The Lean Start-up Method

  5. Your Revenue Plan

  6. Your Financials

  7. Your Investor Presentation

  8. Your Business Plan

  9. Making A Video

  10. Setting A Valuation

Start to raise investment for your company today

Driving Growth.
Creating Value.
Delivering Impact.

Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.