Raising Capital

How To Create A Killer Equity Crowdfunding Pitch - Step 7: Your Investor Presentation

The seventh in a ten-part series which addresses the steps you need to take in order to create an eye-catching equity crowdfunding campaign on GrowthFunders.You can find out more about the coming posts at the end of this one.

One of the benefits of using an online platform like GrowthFunders, as opposed to the more traditional routes of meeting business angels and VCs, is to reduce the amount of time and focus spent away from your business.

However, potential investors still need all of the information that would previously have been delivered to them at these meetings. Therefore, as part of your online pitch, we ask that you upload an Investor Presentation.

What is an Investor Presentation?

This is where you gather the information together. Imagine you were going to pitch your business on Dragons’ Den. It’s a visual representation of that presentation.

You are looking to grab an investor’s interest. The Investor Presentation tells the story of what your business does, why it does it, what it’s done so far, and your exit strategy.

What should it look like?

As long as you make sure that the presentation is clear, smart, and easy-on-the-eye, it’s really up to you.

You could think about using PowerPoint, or a similar package, and create slides which showcase the information in the best possible way.

Use visual aids like relevant pictures, team photographs, and financial tables. Keep it consistent with the rest of your fundraising pitch by using your company brand and voice. You want to stick in the investor’s mind, and convince them that your business is well worth their interest, and ultimately, investment.

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What information shoud your Investor Presentation contain?

  • Business Introduction
  • Problem and Solution
  • Team
  • Market Size, Trends, and Competition
  • Business and Revenue Model
  • Differentiator / Advantage (USP / IP)
  • Marketing Strategy and Sales Channels
  • Milestones
  • Use of Funds
  • Exit Plan

Let’s look at each one of these sections in a little more detail:

Business Introduction

This is simply the Ronseal approach: introduce your business. Nice and simple. You might even be able to keep the description down to one or a couple of sentences. At this point, the investor is just looking for a quick overview of your business...

Problem and Solution

This is the part where you get to address the problem or gap in the market and how you intend to solve or fill it. Again, keep this bit brief but be focussed.


Introduce your team. Include their full name and the position they hold in the company. You may also decide to include some previous experience, if you want.

This information will serve to encourage the investor to have more confidence in the running of your business.

(for more information on this, see blog 3 in this series “Your Team”)

Market Size, Trends, and Competition

The information you give here shows that you have carried out market research and are fully aware of the direct and indirect competition you may face.

How is your business going to benefit the market, and is there sufficient interest in the sector to warrant a new start up business?

Business and Revenue Models 

In this section, you need to describe your business model. This is the method you intend to use in order to acquire, service, and retain customers. Examples of business models include: Franchise Model, Low Cost Model, Advertising Model, Subscription Business Model, and Direct Sales.

The revenue model describes how you intend to monetise your business. Examples of revenue-generating streams include: Retail and e-tail (commerce), Advertising, Subscription, Licensing, Auctions, Data, Transactions, and Freemium.

In essence, the business and revenue models are what you are going to sell and how much for.

Differentiator / Advantage

What makes you different to (and hopefully better than) everyone else?

Here, you need to highlight your Unique Selling Point (USP) and discuss the Intellectual Property (IP), if any, associated with your business.

For example, do you have patents, trademarks, specialised industry knowledge? This information is invaluable to potential investors.

Marketing Strategy and Sales Channels

During your initial research you will have identified a target audience, now you need to show how you already do, or plan to, attract customers. The majority of customer acquisition is usually carried out through advertising (both online and off).

Online marketing takes the form of regular social media updates (a facebook fan page, for example), pay-per-click advertisements, and comparison-shopping engines. Examples of offline marketing can include speaking engagements and newsletters.

In this section you should also highlight which sales channels you intend to use. This would depend on your business plan. Examples include avenues such as, e-commerce, retail, phone sales, and sales agents.


Showcase your current achievements; be proud of the progress you have made up to this point, where you are looking to raise growth capital.

Investors want to see how the company has evolved since the beginning to now and the impact you may already have made on the market. Choose examples which add value to your business and mitigate risk.

Use of Funds

Outlining how and where you intend to use the capital you have raised is vital. Investors want to be sure that you will use the money in the right way; that you won’t just waste it. It would be useful to describe your growth strategy at this point, detailing how you are going to take your business to the next stage.

Exit Plan

This shows that you are serious about selling your company. This is something the investors are very interested in because it indicates to them when and how likely they are to receive a return on their investment into your business.

GrowthFunders: getting you started

If you’re looking to raise seed funding for your business, you’ll no doubt already know how difficult it can be. Spending time away from your business, travelling up and down the country to meet face-to-face with potential investors, can often be time-consuming and ultimately fruitless.

Finding the right platform from which to pitch to many investors, all at once, is a great solution. GrowthFunders, the online equity-crowdfunding and co-investment platform, is the right one. Now, what do you need in order to make your pitch the best it can be?

  1. Idea

  2. Using Social Media

  3. Your Team

  4. The Lean Start-up Method

  5. Your Revenue Plan

  6. Your Financials

  7. Your Investor Presentation

  8. Your Business Plan

  9. Making A Video

  10. Setting A Valuation

You've read the blog, why don't you download our free eBook on how to create a killer equity crowdfunding pitch and learn all you need to know before submitting your pitch.

Start to raise investment for your company today

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Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.