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Protected Species, an Introduction

 

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Protected Species, an innovative womenswear apparel brand creating sophisticated waterproof clothing, are raising funds on the GrowthCapitalVentures online co-investment platform, GrowthFunders.

The team have proven their credentials in designing/developing a credible and commercial range, building the supply chain, selling the product and establishing considerable PR exposure. Protected Species are now looking to build on this early traction and raise a total £500,000 in exchange for a 33% equity stake in the company. The capital will be used to accelerate the sales and marketing plan and grow the range.

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What is Protected Species?

Protected Species designs, develops and markets a completely new concept: style-led performance apparel for women that can take you from boardroom to mountain peak. Protected Species is the antithesis of current “outdoor” brands - offering products women would choose to wear through style, rather than necessity.

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Achievements to Date:

The team have sold over 1,500 units of their collection, generating revenues of £140,000, whilst juggling demanding full time careers. This has involved minimal paid digital marketing.

Primarily selling online, but also trading through 8 small UK and EU based retailers, the reaction to the product through customer emails, reviews, and via media feedback has been significant. The first 2 years of trading and website data generated has made it clear that there is an opportunity globally for growth.

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“A masterpiece of design” The Guardian

“The best rainwear ever” India Knight, The Times

“The perfect waterproof jacket” Hello Magazine

“Life-changing waterproofs” Red Magazine

 

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Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.