After we provided a glimpse into Fame Media Tech just before Christmas, I’m delighted to announce their SEIS-eligible investment opportunity is now live on the GrowthFunders platform and open for investment.
Led by co-founder and CEO Bryan Hoare, Fame Media Tech’s focus is clear – through the use of technology innovation, they are providing a Software as a service (SaaS) solution that completely transforms the fan, visitor and customer experience for organisations and industries around the world.
Experiences in need of transformation
Gartner have suggested we are now in a time where customer experience is set to be the key brand differentiator, overtaking both price and product – yet only 10% of organisations would consider themselves as being ‘very advanced’ in how they deliver customer and visitor experiences.
There’s a wealth of reasons why 90% of organisations don’t rank their approach to such experiences as highly, but it can very often be seen as boiling down to one – there is simply not the technology solutions available or readily accessible to allow for it to be delivered in such a way.
We can attend theme parks and download an app to see where the longest queues are. We can visit museums and download a map of exhibits to our phone. We can be part of a football supporters club and receive regular video insights into the history of the club.
But these experiences are limited. They’re fragmented and rigid. They’re often doing little more than meeting the most basic of existing expectations from the customer.
What Fame Media Tech has set out to do is create n-gage.io, a highly customisable platform which when combined with storytelling and innovation in digital media will influence customer behaviour, enhance engagement, and improve loyalty.
Think virtual reality. Think augmented reality. Think content experiences that go far beyond what many organisations believe is actually possible. The reality here is such experiences are far from impossible – we’ve seen considerable developments of experienced-based technology in recent years, but no stand out application of its combined use in a way that benefits user and operator (fan and football club, for example) alike.
Through these experiences, brands can positively influence behaviour, drive customer engagement and build brand loyalty better than ever before.
Fame Media Tech are changing how customers experience and engage with brands. Industries of all varieties have suffered tremendously as a result of Covid-19, but many have been able to pivot and reach their audiences in different ways, albeit if unsustainable and only temporary. Others – such as hospitality and sports – have been unable to pivot in any real capacity, and it’s in instances like this where it becomes apparent the need for building and maintaining relationships with customers digitally, both on and off site – in a way that’s immersive and innovative – is greater than it ever has been.
Investing in this SEIS-eligible investment opportunity
Now live on the GrowthFunders platform, Fame Media Tech is open to investors looking to invest into early stage UK technology startups. As with all investments, completing due diligence is imperative and you can access the full investment memorandum here. Furthermore, being an early stage startup company, this investment should be considered a high risk, high return opportunity and your capital is at risk.
Being SEIS-eligible, investors are able to access a number of associated tax reliefs, most notably up to 50% income tax relief on the value of their investment. This means a £1,000 investment could cost, in real money terms, £500, though it’s vital you take the appropriate professional advice to ensure your individual eligibility for this tax relief.
A company set to make tremendous strides in the customer experience space, you can find out full details of Fame Media Tech’s current investment round here.