Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.
Risk Summary

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

What are the key risks?

  • You could lose all the money you invest
  • Most investments are shares in start-up businesses or bonds issued by them. Investors in these shares or bonds often lose 100% of the money they invested, as most start-up businesses fail.
  • Checks on the businesses you are investing in, such as how well they are expected to perform, may not have been carried out by the platform you are investing through. You should do your own research before investing.

You won't get your money back quickly

  • Even if the business you invest in is successful, it will likely take several years to get your money back.
  • The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
  • Start-up businesses very rarely pay you back through dividends. You should not expect to get your money back this way.
  • Some platforms may give you the opportunity to sell your investment early through a 'secondary market' or 'bulletin board', but there is no guarantee you will find a buyer at the price you are willing to sell.

Don't put all your eggs in one basket

  • Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.

The value of your investment can be reduced

  • If your investment is shares, the percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
  • These new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

You are unlikely to be protected if something goes wrong

  • Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker.
  • Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn more about FOS protection here.

If you are interested in learning more about how to protect yourself, visit the FCA's website here.

For further information about investment-based crowdfunding, visit the crowdfunding section of the FCA's website here.

Investing Capital

7 characteristics of a successful property investor

Property investing has been a favourite option for investors for a considerable time now.

It's been said that property can be one of the safest ways to invest your capital, but as with any investment strategy, this isn't a guarantee and risk is involved (as we saw with the 2007 crisis). However, those who've taken a sensible approach have more often than not been rewarded handsomely.

One of the reasons we hear so much about property investing is it's an accessible asset class. So vast and varied, with multiple entry price points, generally speaking there's a chance for most people to get involved.

Whilst this is undoubtedly a positive, it also brings with it one issue for someone looking to begin investing - who do you listen to for advice?

Read More: With buy-to-let becoming increasingly challenging, what are the  alternatives?


One set of investors will have found success by following one path. Another will have taken a completely different path but seen just as many returns. Others will have got involved and seen profit without any involvement; by luck, for instance.

Whatever your expectations and requirements are from property investing, we always recommend you take full and proper financial advice before investing into any type of asset class.

With that said, I've analysed a number of successful property investors and believe there are seven key characteristics they all possess.

1. Truly know your market

In an ever changing world, it’s vital you do your research.

With property prices fluctuating, interest rates changing and new taxes coming into play (or old ones being removed), it’s important for any investor to learn as much as possible about the market before they commit to anything.

It can be so tempting to jump into an investment opportunity because you've heard other people have had successes with it. We can see it happening right now with cryptocurrency - without even understanding the basic principles, people are investing into the likes of Bitcoin and Ethereum because they can see rapid growth.

And of course, such investors could very easily see a return on their investment. Many no doubt will. But for the most part, it will come down to luck. It can't be anything else other than this if you haven't researched the market and made an educated choice.

Now all investors wouldn't shy away from a bit of luck, but the most successful are the ones who take that luck as a highlight - their investment targets a return that is built on some fundamental knowledge of the given industry.

Read More: How to invest in property: 9 questions you need to ask


If you're considering starting to invest in property, be sure to understand the market. Spend time researching it. Take advice. Make sure you are up to date on the latest prices, rental yields, capital growth and area demographics. Know it inside out.

Doing so will not only make you a better property investor, it will also go a long way to improving your general knowledge of investment approaches as a whole.

2. Be decisive

Whilst it’s always important to do your research, constantly questioning whether you’re going to invest or not invest will only cause headaches. You should never rush into an opportunity, but you should be decisive and confident enough to know when it's time to spend some cash.

It's often useful to have a checklist - if not just a mental one - around criteria for your investments. One of the key elements around this is understanding whether you're looking to build, or add to, your portfolio by investing for growth or for income, as the two bring with them very different opportunities.

For example, if you're looking to invest for income, consider a portfolio of multiple properties with multiple tenants occupying them, as you'll receive a monthly rental income.

Conversely, if you'd prefer to invest capital and see a return in what could be at the very least several months, it's growth-based opportunities that are key. This could be a rundown residential property that needs renovating or shares in property development companies who are anticipated to expand considerably in the foreseeable future.

The reason it's important to be clear over your investment preferences is it helps you to be decisive. You don't need to sit and consider every opportunity you see - you can mentally ignore the ones that don't fit with your approach to investing and spend more time making decisions on the ones that do.

3. Have a plan - and stick to it

Following on perfectly from the above, one of the key elements to making an investment suitable for you is understanding exactly what you want to achieve.

Making an investment can be no small feat and it’s important to have a plan early on in your investment career.

It'll no doubt change and adapt as your requirements from your investments develop, and external factors could affect your plan significantly, but it's always important to understand your end goal(s).

And arguably the most important point about having a plan is sticking to it. You can go as in-depth as you wish, but if you're not willing to abide by it and have it lead your decisions, it's completely irrelevant.

It might be somewhat of a cliché today given its immense popularity, but former US president Benjamin Franklin's phrase fits perfectly - "by failing to prepare you are preparing to fail".

4. Patience is a virtue

You will have heard it time and time again, but it doesn't make it any less of a valuable piece of information - generally speaking, to mitigate risk, invest for the long term. It's exactly what Warren Buffet, one of the world's richest men, has said throughout his career.

Although we discussed recently that property investments can be liquid, for the most part returns on property investment are not going to come overnight. It will take time.

For example, if you make an investment into a residential development project, it's not going to take seven days to build, sell and for your returns to be in the bank by the end of the week.

Being patient is key for any property investor. With the exception of stocks and shares in property companies, property is a lot more stable and movement in price is a lot less extreme and volatile.

5. Be honest with yourself and everyone involved

Whilst this seems like an obvious point to understand, we all want to work with truthful people. With property, investment opportunities are often presented from one party to another, but this simply won't be the case when your reputation is tarnished if you're dishonest.

Some landlords - themselves property investors - have gained a negative reputation for being dishonest. It's not uncommon to read such stories in the news; those landlords who've offered a below par deal or are not treating their tenants right. These landlords struggle to grow their portfolio.

Being dishonest will damage your reputation. It's as simple as that.

Mary Kay Ash, who's wealth at the time of her passing was reportedly USD $71 billion, famously said “Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist”.

As a landlord or property developer, dishonesty will undoubtedly be your downfall. If people think you are dishonest, they simply won't want to do business with you.

6. Listen to the professionals

If you want to invest in property but have no idea where to start - don't worry. Nobody is born knowing the who, what, where, why and when. It all has to be learned one way or another, and there are multiple great guides and webinars out there to help you get started on your journey.


At GCV, we don't provide financial advice, but we strongly advocate anyone who wants to make investments takes it. Speak to a professional who can offer independent financial advice tailored to your needs as an investor - and listen to every word they offer.

"An investment in knowledge pays the best interest” is another of Benjamin Franklin's famous phrases, and it's so important to understand this. You can never have too much knowledge, especially when it comes to helping you choose the most suitable property investments for your portfolio.

7. Build your network

As I mentioned above, investment opportunities - both property-related and otherwise - often get presented to the networks of those originating them first.

Our G.Ventures Investor Club is a perfect example of this. A group of likeminded investors, the members of the G.Ventures network, get access to exclusive investment opportunities tailored to them.

"Networking is an essential part of building wealth" - Armstrong Williams

Having a strong network in business can be vital to future successes. Having one as an investor is no different. Being a member of a network of likeminded investors opens up multiple opportunities, such as the latest investment deals on offer and the hive of market knowledge.

To conclude

Those who succeed with property investing are the ones who understand their market and know what they want to achieve. They have an awareness of their end goal and have the right knowledge to know which property investments will help them achieve it.

They listen to others and they build their network to support their end goal.

Every investor is different in the approach they take, but there are undoubtedly some common characteristics that can be seen with successful property investors - and if you understand these and appreciate them, you'll go a long way to mitigating risk and seeing a return from your property investing career.


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Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.