Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.
Risk Summary

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

What are the key risks?

  • You could lose all the money you invest
  • Most investments are shares in start-up businesses or bonds issued by them. Investors in these shares or bonds often lose 100% of the money they invested, as most start-up businesses fail.
  • Checks on the businesses you are investing in, such as how well they are expected to perform, may not have been carried out by the platform you are investing through. You should do your own research before investing.

You won't get your money back quickly

  • Even if the business you invest in is successful, it will likely take several years to get your money back.
  • The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
  • Start-up businesses very rarely pay you back through dividends. You should not expect to get your money back this way.
  • Some platforms may give you the opportunity to sell your investment early through a 'secondary market' or 'bulletin board', but there is no guarantee you will find a buyer at the price you are willing to sell.

Don't put all your eggs in one basket

  • Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.

The value of your investment can be reduced

  • If your investment is shares, the percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
  • These new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

You are unlikely to be protected if something goes wrong

  • Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker.
  • Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn more about FOS protection here.

If you are interested in learning more about how to protect yourself, visit the FCA's website here.

For further information about investment-based crowdfunding, visit the crowdfunding section of the FCA's website here.

Portfolio News

Fame Media Tech to transform visitor experience

Expectations are changing. Improved connectivity is enabling our smartphones to take on new capabilities, allowing the world of visitor and customer experiences to catch up with the pace and demands of consumers expectations.

In the next few years, customer experience will overtake price and product as the key brand differentiator yet currently only one in ten organisations see themselves as ‘very advanced’ in respect of customer and visitor experience. 

Founded by Bryan Hoare (Co-founder of BQ, a national publishing and media brand) and David Courtney (Renowned songwriter and music producer) Fame Media Tech’s journey started in 2017. 

Through an innocuous conversation across LinkedIn, David and Bryan met, and from there an idea was born to create a technology driven media company focused on transforming experiences. 


Walk of Fame

The company would capitalise on their combined backgrounds and expertise, a trademark asset, and knowledge of the media industry. As a competitive advantage to Fame Media Tech, the team began to exploit a UK registered trademark for the term “Walk of Fame” which is protected by the company across all media types. 

Emanating from the globally renowned Hollywood Walk of Fame, the term has been used as part of Fame Media Tech’s portfolio to enhance a number of unique experiences, the pilot of which was the Brighton Music Walk of Fame located on the famous Brighton Palace Pier.

Since 2017, the founders have gone onto create a number of unique interactive experiences using their platform as a service technology.

These experiences have included the Music Walk of Fame in Camden and Football Walk of Fame in Manchester. 

Partnering with developer Weston Homes plc, Fame Media Tech recently delivered a project around a newly built Fame Square, at the centre of the former Denham film studios

In addition to this, Fame Media Tech is developing a world first visitor experience and Walk of Fame to recognise the Bollywood industry and is currently in conversations with three separate potential hosting location partners who are keen to create a home for the experience.


How are GCV supporting Fame Media Tech?

G-Labs (GCV’s Venture Builder business unit) began working with Fame Media Tech founders in 2018. By combining the collective resources of G-Labs, support has been delivered in areas of product and software development, strategic input to create a high growth revenue model, strategic positioning along with design, branding and marketing.

GCV have also worked with the Fame Media Tech founders to prepare the company for investment later this year, which will see an investment opportunity available to GCV’s private investor network (G-ventures). 

Collectively the team at GCV will have helped Fame Media Tech take their ideas from concept to launch and scale, with G-Labs also providing a high quality deal flow for the G-Ventures Private Investor Network.

Fame Media Tech has a proven revenue model operating across a number of distinct vertical income streams allowing for both long term secured income and short term project income.

Having pitched and piloted a number of successful experience solutions in 2018 and 2019 the business has demonstrated proof of concept and a demand for the platform solution.


How does Fame Media Tech make a positive difference? 

Events, destinations and venues such as football clubs, music events and visitor attractions need to add value to their visitor propositions to deliver better experiences and improve engagement. 

The Fame Media Tech value proposition is to improve visitor engagement and enhance experiences through technology. Events, destinations and venues need to add value to their visitor propositions to maintain and increase footfall, to deliver better experiences, improve engagement for their visitors/fans/customers and to enhance ROI. 

The platform as a service approach delivers a single multi use visitor experience engine built by Fame Media Tech with proprietary technology modules creating customised solutions. It seamlessly integrates with websites, apps and management systems to deliver improved tracking and monitoring of interactions. 

The plug and play technology model allows Fame Media Tech to be adaptive to change without being reliant on individual platforms. This future proof technology approach keeps Fame Media Tech agile to shifts in market trends and ensures the adoption of the latest technology developments in relatively short lead times.

A flexible approach to pricing based around multiple income streams allows for both long term secured income from licenses and short term project income from sponsorship, advertising and other sources.

A recent study at MIT found that companies that have embraced digital transformation are 26% more profitable than their peers with 37% of large organisations see personalising experiences as their most exciting prospect.

Fame Media Tech’s visitor experience has also enabled the regeneration of local communities whilst improving the prosperity of regional economies. In addition to this the company is keen to support local communities and charities further, and saw a percentage of proceeds from past sponsorship of events donated to charitable causes.


Bryan Hoare, Fame Media Tech Founder said: 5G and Wifi 6 is here, enabling our smartphones to take on new capabilities, allowing the world of visitor and customer experiences to catch up with the pace and demands of consumers expectations. 

Using the Fame Media Tech platform as a service technology, organisations can supplement their base technology with a range of proprietary technology add-ons to create bespoke interactive experiences that deepen engagement and add value to the user experience. 

As a result, Fame Media Tech’s solutions increase loyalty, drive and direct footfall and create new marketing and commercial opportunities. 


Find out more about Fame Media Tech


Driving Growth.
Creating Value.
Delivering Impact.

Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.