Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.
Risk Summary

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

What are the key risks?

  • You could lose all the money you invest
  • Most investments are shares in start-up businesses or bonds issued by them. Investors in these shares or bonds often lose 100% of the money they invested, as most start-up businesses fail.
  • Checks on the businesses you are investing in, such as how well they are expected to perform, may not have been carried out by the platform you are investing through. You should do your own research before investing.

You won't get your money back quickly

  • Even if the business you invest in is successful, it will likely take several years to get your money back.
  • The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
  • Start-up businesses very rarely pay you back through dividends. You should not expect to get your money back this way.
  • Some platforms may give you the opportunity to sell your investment early through a 'secondary market' or 'bulletin board', but there is no guarantee you will find a buyer at the price you are willing to sell.

Don't put all your eggs in one basket

  • Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.

The value of your investment can be reduced

  • If your investment is shares, the percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
  • These new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

You are unlikely to be protected if something goes wrong

  • Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker.
  • Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn more about FOS protection here.

If you are interested in learning more about how to protect yourself, visit the FCA's website here.

For further information about investment-based crowdfunding, visit the crowdfunding section of the FCA's website here.

Portfolio News

Fame Media Tech to Transform Visitor, Fan/Customer Experience

Expectations are changing. Improved connectivity is enabling our smartphones to take on new capabilities, allowing the world of visitor and customer experiences to catch up with the pace and demands of consumers expectations.

In the next few years, customer experience will overtake price and product as the key brand differentiator yet currently only one in ten organisations see themselves as ‘very advanced’ in respect of customer and visitor experience. 

Sport, hospitality and the visitor economy have all suffered from customer and fan isolation during COVID-19 and need to think differently about how they can introduce and enhance digital experiences to create engagement and improve customer loyalty.

Led by entrepreneur Bryan Hoare, GCV portfolio company Fame Media Tech is on a mission to transform customer experiences through mobile and content technology to help the entertainment, sport, visitor attractions, hospitality and retail sectors create more engaged and loyal customers, fans and visitors.

Fame Media Tech is planning to build a mobile technology platform – called – a highly customisable platform which when combined with storytelling and innovation in digital media such as use of virtual reality (VR), will influence customer behaviour, enhance engagement, and improve loyalty.


Coming Soon: SEIS Eligible Investment Opportunity 

GCV portfolio company Fame Media Tech are set to launch a £150,000 SEIS Eligible investment round on the Growth Capital Ventures Co-investment platform later this year. Funds from the raise will enable Fame Media Tech to progress with product development including the build of the engage io platform.

Discover More: Download Fame Media Tech Investment Memorandum


Founder and CEO Bryan Hoare said:

“We’re part of the ‘Audience of the Future’ revolution, where storytelling and innovation in digital media and mobile technology come together to captivate and engage audiences.

“Customers, visitors, fans and guests’ expectations are changing; we expect more standout moments where immersive technology and content combine to enhance our experiences. We’re developing the technology to transform the visitor, fan and customer experience forever.

“Through our technology we’ll be improving the experience, deepening engagement and building customer loyalty and ultimately revenues for the operator.

“We have proved the concept and have had constructive discussions with operators across sport, hospitality and visitor attractions. We’re already revenue generating by providing innovative content experiences delivered to global network providers. We now need to secure investor funding to scale up to the next level.”


Register your interest 

Launching on Growth Capital Ventures co-investment platform in December 2020, this SEIS investment opportunity is anticipated to attract many investors looking to take advantage of the generous tax breaks offered by the Government backed SEIS scheme (up to 64% tax relief).

Click Here to Register your interest in Fame Media Tech’s Investment Opportunity

Targeting a 13.78x money on money return (capital at risk and returns not guaranteed), Investors are encouraged to register their interest for this upcoming investment opportunity to secure their participation in this fund raise.



Driving Growth.
Creating Value.
Delivering Impact.

Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.