Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.
Risk Summary

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

What are the key risks?

  • You could lose all the money you invest
  • Most investments are shares in start-up businesses or bonds issued by them. Investors in these shares or bonds often lose 100% of the money they invested, as most start-up businesses fail.
  • Checks on the businesses you are investing in, such as how well they are expected to perform, may not have been carried out by the platform you are investing through. You should do your own research before investing.

You won't get your money back quickly

  • Even if the business you invest in is successful, it will likely take several years to get your money back.
  • The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
  • Start-up businesses very rarely pay you back through dividends. You should not expect to get your money back this way.
  • Some platforms may give you the opportunity to sell your investment early through a 'secondary market' or 'bulletin board', but there is no guarantee you will find a buyer at the price you are willing to sell.

Don't put all your eggs in one basket

  • Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.

The value of your investment can be reduced

  • If your investment is shares, the percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
  • These new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

You are unlikely to be protected if something goes wrong

  • Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker.
  • Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn more about FOS protection here.

If you are interested in learning more about how to protect yourself, visit the FCA's website here.

For further information about investment-based crowdfunding, visit the crowdfunding section of the FCA's website here.
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Venture Builder

GCV Leads £150,000 Investment Round Into Disruptive MediaTech Company,

Durham, UK

Growth Capital Ventures has led a £150,000 investment round into, a MediaTech Software-as-a-Service (SaaS) company that offers a highly customisable, cloud-based attraction management software solution and powerful mobile visitor app for the global attractions industry.

The investment opportunity into was made available exclusively to GCV Invest members, who committed the full £150,000 allocation within a few hours of the opportunity being announced. The SEIS-eligible seed round will help expand its operations and continue to develop its innovative technology.

This is the latest SEIS-eligible investment opportunity led by Growth Capital Ventures, an FCA authorised investment firm specialising in impact driven co-investment opportunities across alternative asset classes. The investment into reflects the firm's commitment to supporting innovative solutions that address real-world demands. leverages powerful technology to enhance the visitor experience at tourist attractions around the world, and was co-created and launched by GCV Labs – the venture builder division of GCV that helps startups accelerate their growth – in conjunction with experienced entrepreneur Bryan Hoare.

Through, attractions across the world – from wildlife parks to sports stadiums – can improve their visitor experience and levels of audience engagement. The company’s powerful attraction management platform draws upon data powered and generated in an array of ways – including beacon technology – and can offer data-driven insights for clients to better understand and engage with their audience. 

Craig Peterson, Chief Operating at GCV, explained "We are excited to back and support its mission to transform visitor attractions around the globe. We believe that has the potential to become a leading platform for international attractions, and we look forward to working with the team to help them achieve their goals."

Commenting on the investment, Dan Smith, Investor Relations Director at GCV, said "We are thrilled to invest in, a company launched by our in-house development team at GCV Labs. GCV Invest’s expertise in supporting high-growth companies and GCV Labs’ focus on disruptive technologies creates an ideal partnership to scale and take the company to the next level."

Bryan Hoare, CEO of, commented “We’re developing to transform audience engagement and the visitor experience, leading to more loyal and engaged customers for our clients.”

“Mobile optimised experiences strive to increase engagement, yet many are still lacking innovation in technology and content delivery, failing to meet audience expectations. Covid-19 highlighted the importance of technology more than ever, showing how important it is to maintain links with your audience when a national and global crisis disrupts business.”

“With this £150,000 investment from GCV’s private investor network and the support of the GCV Labs venture builder team, we are in a position to drive forward the development of the platform and enter the market to begin transforming the visitor experience for attractions around the globe.”

About Growth Capital Ventures:

Growth Capital Ventures is an FCA Authorised Investment Firm that operates across two business units:

GCV Invest – Private Investor Network for experienced investors specialising in alternative investments across three core asset classes: venture capital, private equity and property. 

GCV Labs – Impact-driven Venture Builder dedicated to launching products and new ventures that make a positive difference to society, the environment, and the economy.

With offices in the North East of England and London, GCV has a proven track record of creating, launching, scaling and exiting businesses, providing investors with the ability to access tax-efficient opportunities and build a well-diversified investment portfolio. 

Contact: 0330 102 5525

For media enquiries, please contact Harvey Hall, Investor Communications and Marketing Executive:

Driving Growth.
Creating Value.
Delivering Impact.

Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.