Business Finance Market - EIS Investment Opportunity
GCV Invest

Business Finance Market
(trading as Finance Nation)

EIS Eligible Investment Opportunity
A data-rich fintech platform stimulating the market for SME lending by allowing SMEs to experience quicker finance decisions.

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Position & Position, Company


SMEs are gradually being excluded from mainstream banking and facing an estimated £22 billion funding gap

In 1988, 40% of all bank lending went to SMEs. Today, the 5.9m UK SMEs receive closer to 4%.

Banks have continued to shed front line staff and more than 50% of deal origination is now undertaken by the country's 2,000 commercial finance brokers.

With the expectations of SMEs increasing - they want more focused lending products, faster credit decisions and improved funding chances - Business Finance Market (trading as Finance Nation) has re-engineered the front-end customer journey and developed a platform to provide better access to funding for the nation's SMEs.

The Team

Executive team with a proven track record

The Business Finance Market (t/a Finance Nation) team consists of a group of senior banking specialists and SME business experts who have decades of experience working across many of the UK’s leading financial, technology and professional service brands.

Craig Iley Chief Executive Officer
Andy Gibson Business Development Manager
Ken Herd Chief Compliance Officer
Alison Alden Chief Financial Officer
Stephen Pratt Chief Product & Technology Officer
Matthew Knight Chief Programme Officer
Paul Durkan Tech Advisory

"We will champion a platform to boost access to finance for small businesses."

Bank of England response to the Van Steenis review on the Future of Finance, July 2019.


Key Investment Highlights

A snapshot of the key investment highlights associated with this EIS-eligible investment opportunity.

management team

Knowledgeable, ambitious and well-rounded management team. Highly experienced, qualified and respected in their fields.

Large market opportunity

There are 5.9m SMEs in the UK facing an estimated £22bn funding gap due to outdated and inefficient processes and customer journeys.

Established partnerships

Strong partnership engagement from major lenders, and Answer Digital and National Innovation Centre for Data (NICD) in place as technology partners.

Unique Technology
& IP

BFM utilises leading edge, cloud-based technology allowing it to re-engineer the customer lending journey, providing better customer outcomes and allowing for more effective use of a structured data lake.

Revenue Streams

The BFM platform has five individual revenue streams. Only two have been modelled to date, providing significant upside potential.

EIS tax
reliefs available

Advanced assurance received. Investors have ability to access the generous tax reliefs available under the EIS, depending on individual tax circumstances.

Traction To Date

The Business Finance Market (trading as Finance Nation) team have made strong progress since their inception in January 2021


After onboarding the experienced executive team, Business Finance Market (trading as Finance Nation) raised £225,000 in an overfunded seed round in June 2021. This was followed by an active £800,000 super seed round that launched in September 2021.

FCA Application
The team submitted their application to the Financial Conduct Authority (FCA) to become a regulated credit broker, completing their regulatory business plan in the process. This was successfully received, and is a key barrier to market entry for competitors.

Lender Panel Commenced
Work on the first phase of the lending panel commenced and resulted in acceptance onto the panel of over 50 major UK finance lenders, allowing BFM to begin generating income and placing deals.

A quote relating to SME finance from Mark Carney in 2019, then Governor of the Bank of England





Round 1

Seed Investment



Round 2

Super Seed Investment



Platform MVP Launching
Working closely with strategic partner and experienced technology team Answer Digital, the MVP of the platform is set to launch from Q2 2022.

Introducing The Finance Nation Brand
In line with the launch of the MVP platform, Business Finance Market are introducing their go-to-market brand, Finance Nation.

Driving Business Growth
The company's third round of investment launched in May 2022, with the funds to be utilised to build on the company's traction to date and further drive business growth.





Round 3

Tranche 1 closed (£250,000) - July 2022

Tranche 2 open (overfunding allocation)

Open For Investment

Business Finance Market
(trading as Finance Nation)

EIS Eligible Investment Opportunity
To discover the full details of Business Finance Market's (trading as Finance Nation) current investment opportunity, download the Investment Memorandum today.

Business Finance Market - Investment Memorandum Cover Image


Want to find out more about investing with GCV?

Should you have any further questions regarding this investment opportunity, please reach to the Investment Team, you can contact us at any point 

  • You can register by clicking the 'Register' button in the top right hand corner of our website and complete our automated online process. Alternatively, contact Dan Smith, Investor Relations Director, at

  • There are no joinings fees. Membership of GCV Invest is completely free, giving you access to well researched, carefully selected investment opportunities across asset classes, all with the potential to provide portfolio diversification and superior investment returns.

    Transaction fees are only charged at the point of a liquidity event occurring (such as a trade sale or IPO for private companies and completion of a residential development for property transactions). At this point, 7.5% of the investment gain is charged before funds are provided back to you as an investor.

    Whilst dividend payments should not be expected from early-stage companies, more mature companies may include dividend payments, if and when they are paid, 7.5% of the dividend amount is charged to investors.

  • Where a wide range of information on tax efficient investing is readily available at the touch of a button, ensuring sources are up to date, unbiased and accurate can be a crucial task when researching the ever-evolving tax efficient investing landscape  - why not try the GCV Invest content library as a starting point?

  • GCV offer experienced investors the opportunity to invest in carefully researched early-stage businesses with high growth potential.


    We specialise in opportunities that are SEIS and EIS qualifying, offering investors generous income tax reliefs of between 30% and 50% when making the investment and no capital gains tax on investment profits at realisation stage.

  • Yes.  You can discover more about all current investment opportunities here.

Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong.
Risk Summary

Estimated reading time: 2 min

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.

What are the key risks?

  • You could lose all the money you invest
  • Most investments are shares in start-up businesses or bonds issued by them. Investors in these shares or bonds often lose 100% of the money they invested, as most start-up businesses fail.
  • Checks on the businesses you are investing in, such as how well they are expected to perform, may not have been carried out by the platform you are investing through. You should do your own research before investing.

You won't get your money back quickly

  • Even if the business you invest in is successful, it will likely take several years to get your money back.
  • The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
  • Start-up businesses very rarely pay you back through dividends. You should not expect to get your money back this way.
  • Some platforms may give you the opportunity to sell your investment early through a 'secondary market' or 'bulletin board', but there is no guarantee you will find a buyer at the price you are willing to sell.

Don't put all your eggs in one basket

  • Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well. A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.

The value of your investment can be reduced

  • If your investment is shares, the percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
  • These new shares could have additional rights that your shares don't have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.

You are unlikely to be protected if something goes wrong

  • Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker.
  • Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated platform, FOS may be able to consider it. Learn more about FOS protection here.

If you are interested in learning more about how to protect yourself, visit the FCA's website here.

For further information about investment-based crowdfunding, visit the crowdfunding section of the FCA's website here.

Driving Growth.
Creating Value.
Delivering Impact.

Backed by

Growth Capital Ventures (GCV) is backed by funds managed by Maven Capital Partners, one of the UK’s leading private equity and alternative asset managers.