Qikserve partners with Global Entertainments Provider Merlin
GCV portfolio company and guest self-service platform Qikserve has partnered with global attraction operator Merlin Entertainments, as the company announces it will deploy its powerful digital ordering solutions at resorts worldwide.
The advanced solutions implemented include order-to-table, kiosk and order ahead systems, whilst hotel guests staying at the locations can also make use of a new order-to-room service.
This new technology is already available at Merlin resorts including Alton Towers, Chessington World of Adventures and LEGOLAND Windsor UK, with plans underway for further implementations at LEGOLAND California, Florida, Heide Park and Thorpe Park.
Following the heightened COVID-19 restrictions businesses around the globe have become accustomed to since the start of the pandemic, those operating in the entertainment and leisure sector have been urging for quick, effective solutions.
From crowded entry queues to inefficient food ordering systems, for entertainment resorts in particular it has been crucial that rapid technological innovations are incorporated in everyday processes, not only to ensure consistent levels of footfall but to maintain an exceptional standard of health and safety for customers and staff.
Qikserve’s dynamic self-service systems have been at the forefront of fulfilling this demand.
One of the Qikserve’s most recent installations for the Merlin Entertainment chain was at the Zafari Bar & Grill, at the Chessington Safari Hotel.
Here Qikserve has deployed a unique, purpose-built ordering system that allows guests to scan a unique barcode, selecting from a digital interactive menu and make a swift credit card transaction all from a mobile device.
This is one of the many Qikserve models incorporated throughout Merlin resorts that transforms potentially clunky, ineffective transaction processes into safe, convenient, self-service systems throughout a period in which non-contact ordering has never been so valued.
Speaking on the brand’s recent adoption of Qikserve systems, Simon Nathan, Head of Project Delivery at Merlin Entertainments, commented:
“The safety of our staff and guests is always our top priority. By allowing guests to use their own phones to order food and drink throughout our Resorts means we can reduce physical touchpoints and make social distancing a little easier for everyone. Digital ordering has been a key part of our guest experience well before the pandemic, but it has also allowed us to protect revenues by adapting quickly and effectively to the constantly changing restrictions.”
“It really has been great to get this technology deployed, at pace and with excellent support from the teams involved. The Resorts are extremely happy with the end results; it is changing the way they work as well as enhancing the guest experience.”
Daniel Rodgers, Founder and President of QikServe, added:
“We’re delighted to be able to support Merlin Entertainments internationally with a common digital ordering platform that can support mobile ordering, kiosk and digital payment. The group is giving guests the power to choose their ordering journey and at the same time, benefitting from detailed customer data collected with each placed order; this will serve to enhance personalisation in its customer marketing.
“At a time when social distancing and health and safety is paramount, we’re proud to be supporting Merlin Entertainments in keeping its guests and staff safe and comfortable at its Resorts.”